BA (Hons) Business and Management (Top-up)

Core Module:

Global Business Environment (15 credits): Immerse yourself in the key elements of the global business environment with this comprehensive module. You'll review international trade theories, the global financial marketplace and discover the organisations which support it. You’ll also learn to critically analyse the motives for and barriers to internationalism. 

Business Strategy (15 credits): Hone your strategic management skills with this exciting module. You’ll benefit from an engaging introduction to the key theories, approaches and concepts which form business strategy. Not only that, you’ll learn to critically evaluate the limitations of emerging schools of thoughts and how to they best work in practice. 

Strategic Human Resource Management (15 credits): Develop your understanding of the role strategic human resource management plays in organisational effectiveness. In this insightful module, you’ll explore processes that include workforce planning; performance management; employment relations and reward; and learn how these processes contribute to the overall operational success of the business.  

International Marketing Strategy (15 credits): Examine the development of international marketing strategy as a planned response to the global business environment. In this defining module, you’ll develop a solid understanding and appreciation of the underlying theories of international marketing, and critically assess the various steps taken by an organisation when looking to internationalise.  

Advanced Business Project (30 credits): Immerse yourself in the research process by generating research ideas with clear objectives. Understand the differences between key data collection techniques and analysis procedures and explore why these are not mutually exclusive. 

Business Law (15 credits): In this engaging module, you’ll identify the core foundations of law that regulate businesses and evaluate the changing legal environment and how this affects businesses on an operational level. Dive into the fundamental issues that face all businesses, contract, employment, tort and business operations. 

Business Finance (15 credits): Develop an understanding of business finance and its applications to the decision-making process in organisations. In this valuable module, you’ll work through the theoretical concepts and approaches to finance management within a domestic context – before critically analysing opportunities for expansion and divestment. 

e-Business and Marketing (15 credits): Identify the key concepts of e-commerce and e-business marketing in this exciting module. You'll learn how to attract customers through digital media channels; develop a solid understanding of search engine marketing, campaign performance and metrics; and discover how each of these channels interacts with the overall customer journey.